Overview
Schwartz Bagel N' Deli is a rebrand of a small town bagel shop looking to create a new classic look. It was time to have visual identity to this staple of the community. 
Branding
Schwartz Bagel N' Deli's visual design can be described as bold, timeless, and friendly. Using a sans serif that is reminiscent of a classic deli makes it feel familiar and friendly while it is being paired with pops of blue and red to bring give it the boldness it needs to stand out. 
Print & Marketing
Every deli needs a to-go menu that their customers can always keep on hand. But not every menu keeps a social media campaign on the back. Enticing young customers with a social media challenge is one way to help them come back and help promote the deli.
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