Overview
Parade Pals is a branding and packaging exploration. The goal was to take existing packaging and mold it for a product and brand that has no association with its original purpose. A McDonald's Happy Meal box became a playful way to hold baby shoes.
Branding
Parade Pals visual design can be described as colorful, playful, and full of character paired with warm whites and linen texture to create the sense of comfort.
Product & Packaging
The brand's playful and colorful design comes together to make a fun shoe box & shoes that both parents and children will enjoy.
